Meaningful change
takes the shape of a story.
Getting unstuck in life and work starts with seeing the stories we live from. Once you see yours, you can change it.
Begin with Why Story, an eight-minute read.
The How-To Trap
Not A Knowledge Problem
More information isn't always the problem. If you know what to do and you're not doing it, more isn't what you need.
It makes sense to think the right program just hasn't found you yet. Somewhere out there is the certification, the framework, the person who's already solved this and can hand you the missing piece, so you keep looking for it.
The problem is that every new program you buy agrees with the idea that you're missing information (which makes the real issue harder to see, not easier).
How-to has never been more abundant or cheaper to get. The reason you don't use what you already know is that you're living from the same old stories. You're not actually behind on needing more "how-to", you're likely stuck in a story that is asking you to grow.
Built for problems, not for transformation
The Wa Through
Problems As Pointers
Where you keep getting stuck is where you're being asked to grow.
This is what I watched happen over and over with the business owners and professionals I worked with. They had access to me, to Google, to YouTube, more how-to than anyone could use in a lifetime. What they didn't have was the version of themselves who could actually use it.
The Business Owner who wants to grow but won't say plainly who she helps and how, because naming it means turning some people away, stays at the mercy of whoever shows up, including clients she doesn't even like.
The Professional who wants a career change insists the right opportunity hasn't appeared yet, when what's actually true is that he hasn't developed into someone who'd recognize it if it had.
Both of these can go on for years. Not because the information was missing. Because the person who could use it hadn't grown yet, and the cost of that isn't just a stalled business or a career that never turns. It's time. And time is the one resource you don't get back.
Principles, Not Steps
Where To Look When You're Stuck
In every story, someone has a goal and an obstacle gets in the way. Life is similar, when a curveball is thrown at us, what we were confident in no longer feels certain, and most people reach for training when that's only one option.
(North) Star
What do you want?
Your goal, the direction you're headed and the result you want. Pursuing it is what exposes what's really in the way.
Story
What do you believe about yourself?
Your identity, the beliefs you carry about yourself and the world, running under everything you do.
Skill
Can you do it?
Learning is often necessary to reach a goal, and when how-to is abundant, cheap, and easy to access, the real question is why you aren't using what you already know.
Show Up
Are you doing it?
Moving toward what you want with consistency and persistence. Sometimes it's hard because the work is hard, and sometimes what stops you is a story you can't see yet.
These are principles more than a method, framework, or steps.
When you're stuck, they give you a place to look and find out what's happening. Story is where I start because it's how we naturally operate. When we don't see our stories, we live them unconsciously and wonder why our outcomes don't change.
Most people start with skill, because skill is what you can buy, and everyone sells you it, whether it's your problem or not. No one can sell you someone else's goal, someone else's transformation, or their consistency. Sometimes being stuck calls for training, and often it's asking you to grow.
Where To Go From Here
Work With Me
Seeing the story you're living from, and learning to change it, is the work I do with people.
Unstuck in a Story
A mini course
For when effort isn't the problem and more information isn't the answer, whether it's a goal that stalled, a career that needs a change, or a business that no longer fits. It teaches one idea well, so you can find the story you're stuck in and start moving again.
Join the WaitlistBetter Story
Where the work continues
A place to practice alongside other people changing their stories, with the questions, examples, and accountability that don't fit in a course. Opens to course members first.
Hear About It FirstMarketing, Business & AI Consulting
Training and advisory for teams
Skill is the one thing a business can buy, and sometimes that's exactly what a team needs. I train your people in marketing and AI, drawing on a decade in the work, and stay close while the new skills take hold.
Learn MoreI also keep a few one-on-one coaching spots. See Coaching.
About
Success Comes Through Self-Discovery
ICF ACC-certified coach with a Master's in Human Relations, and over a decade of business ownership and marketing experience working with some of the biggest names in leadership and personal development.
The Throughline
Finding the thread that connects who you are with what you do.
A few times a month I write on life, meaningful work, and Story.
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